Areas of Expertise: Marketing communications, technical writing, change communications, social media, brand management, digital marketing, promotional campaigns, sustainability/corporate social responsibility reporting, training materials.
Education/Certifications: B.A in Communication – Public Relations, University of Wisconsin-Eau Claire.
Stacey brings to Kestrel 20 years of experience working as a marketing communications professional in the environmental consulting industry. Her marketing expertise spans all facets of internal and external marketing and communications, including executive communications, brand management, public relations, website design/management, digital marketing, social media, newsletter development, change communications (e.g., mergers/acquisitions/divestitures), promotional campaigns, and copywriting/editing for various media. She excels at leading and managing marketing initiatives to grow Kestrel’s brand recognition and client base.
Stacey also provides communications consulting to clients. She has demonstrated experience taking technical data and information and turning it into meaningful content that tells a compelling story. She has been involved in the development and creation of a number of sustainability initiatives, mission statements, and CSR reports for clients across a number of industries. She has also written and edited for several client publications (e.g., BBA Aviation CSR report, BP South Houston HSE newsletter, Huntsman PSM newsletter, Fiberweb regulatory alert newsletter, American Foundry Society newsletter, Union Pacific Railroad Safety Management System procedure development and communication rollout, CenterPoint Energy Safety Program assessment report, Bossco Safety Program documentation, National Association of Chemical Distributors (NACD) Responsible Distribution online training courses).
Prior to joining Kestrel, Stacey served in roles as Senior Copywriter/Content Specialist for a Texas-based environmental consulting firm and Senior Communications Specialist for a Wisconsin-based environmental consulting and renewable energy engineering and construction company.